The platform that once provided steady income has become a rat race of competing for connects and battling against AI-equipped newcomers and global competition willing to work for far less.

After a decade of building ecommerce websites for clients, I finally decided to put my expertise to work for myself. What seemed like a straightforward venture turned into a humbling learning experience that challenged my long-held beliefs about ecommerce platforms. The Initial Plan: Sticking to What I Know With over